There is a lot of money for companies that rank high in the search engines. That is why it is like a race for companies to try all they can to rank higher. People will always look for ways to improve their search engines to remain on top of the game in the online world. The truth is that the competition is very stiff and only if you are up to the tactics that you can only survive. All this you do to ensure that customers get what they are looking for. For white hat SEO, the focus is on optimizing the site to allow the search engines to know what is all about in your site. There is a lot of good tidings that come with that. The other side is on black hat SEO which uses tactics that sometimes could be illegal in ranking high. Using black hat can endanger your presence on the pages because of penalties and risks involved.
Once you know the difference, the next point is on how to tell which one has been applied. The different is always on the method. On the side of black hat SEO, keyword stuffing is one of them. This is an old-time method where you can have the keyword as many times appearing and you rank on the first page on the search engine. This no longer applies because of penalties and that is what to avoid now. The second one is cloaking where come people could mislead the searchers into clicking on a link. When they get to the site, they find totally different content from what they were searching. That is also something on what to avoid.
White hat SEO has various tips. the good thing about this approach is that it is all about being within the rules and regulations of search engines. You can always be safe as long as you follow the instructions. With white hat SEO, you still need to learn what to avoid for you to remain excellent and get better results. Your focus should be on providing the users with wonderful experiences when they click through your site. The site should also be fast and easy to operate. The content also should be quality and addressing the needs of the customers.
the other instruction is to maintain an accurate website presence to the customers. This is to say that you should be concerned to confirm that the information put forth on the page is what you are and you are up to date with what you do and avail to customers. you need to have a complete directory what to avoid. You should also be vigilant to confirm that you have the right guidelines that pertain to the quality rater so that you are not kicked out.
Stay on the safe with white hat SEO and know what to avoid to remain relevant.