What to Consider When Choosing an OTT Platform Provider

Choosing an OTT platform specialist isn’t always stress-free. The range of features and all the sales and technical jargon only make the job even more confusing. Not to mention the large number of OTT companies that you can select from.

To help you make the smartest choice, consider the following questions:

Do they offer a web platform?

The ability to have your own website and domain is important for an OTT platform. That’s because web content is the foundation of streaming. People still use the Internet to get video content, and a lot of them trust the place more with payments.

Will your web design be customizable?

Being able to customize your website is also important. You should be able to design your own website based on your current brand, whether using templates or starting from scratch. This customization also hints at the amount of control you’ll have when making your OTT apps.

Can you accept payments internationally?

OTT services are available to most WiFi-connected areas of the world. Which means your potential audience goes very far and wide. To make sure that you can take advantage of this, you should be able to accept global payments using your OTT platform.

How long does the set up take?

The typical set up time for an OTT app is one to two months. If the OTT provider you’re considering says it might take longer, run. You will find faster and more professional services somewhere else. A reputable provider can get all things ready in 3 to 4 weeks, and then you can start designing your video website.

In contrast, if a company offers you one of those “OTT-in-a-week” packages, be wary. Keep in mind that good apps are made with time.

Do they provide free updates and maintenance?

Good OTT service providers usually come up with improvements on their products every now and them. Question is, are these updates paid or free? Aside from updating your app, does the platform come with ongoing app maintenance? In any case, never pay for these services. In fact, they should be a given for any package you may choose, so don’t commit to any company unless you’ve triple-checked this.

Do they want to get part of your revenue?

Finally, be sure to pick a provider that only charges for the services they offer, not for your efforts. In other words, only pay for the company’s services, period. Absolutely no percentage of your sales or new customers. If an OTT company wants you to pay more than a flat rate, find another provider.
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